We turn proven health solutions
into delivery systems that scale.
SafeStart exists to close this gap.
We turn proven interventions into delivery models that achieve real-world adoption and government scale.
We identify why proven solutions fail in the real world, redesign delivery with governments, and produce models that actually get used at scale.
We solve the practical delivery questions that determine scale: who delivers, when, how, through which systems, and at what cost.
We didn't arrive at this model by intuition.
Everything SafeStart builds rests on a foundation of world-leading research — and the institutions that produced it are still our partners today.
That's what sits at the centre of everything we do.
Globally, 2.2 billion people lack safe drinking water and unsafe drinking water remains one of the leading causes of childhood illness and death.
Yet a simple solution exists: Point-of-use chlorination.
Treating contaminated water with chlorine can prevent 1 in 5 child deaths related to unsafe water.
Point-of-use chlorination is proven, cheap, and simple.
The problem has never been the evidence — it's been delivery.
Many approaches have expanded access. But sustained use depends on consistent availability and clear risk awareness at the household level. People need to know their water is unsafe, and they need reliable access to treatment.
Our Community-Based Chlorine Access model is designed to make both happen — enabling sustained use at scale.
Our Safe Water Initiative in Nigeria.
Learn moreOur founders combine frontline research in Nigeria with 12+ years scaling government delivery systems. We have an in-country team in Kano State and an established government partnership.
Brings health economics, development economics, and implementation expertise to identify, test, and scale proven innovations.
Over 12 years' experience in designing and scaling development innovations across Africa using a systems lens.
Brings extensive experience strengthening health systems, with deep expertise in Nigerian health and water contexts.
Leads J-PAL's Scaling Access to Safe Water in Africa initiative and was pivotal in developing the CBCA model.
Partner with us in saving lives.
Donate NowFor partnership enquiries, donations, or media questions — please reach out, we'd love to chat.
Occasional updates from our work in Nigeria, what we're learning about delivery at scale, and how proven solutions reach the people who need them.
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